If you're a brand or creator posting short-form and not seeing it convert, the problem is usually the edit. That's the part I fix.
0+ brands and creators across automotive, fitness, music and podcasting.
Cut every social clip for My Reno Rules on Channel 7 — turning broadcast footage into short-form that worked on feeds it was never shot for.
Also led a team of seven to ten editors across three continents, setting the brief and the bar for short-form built to convert rather than just collect views.
Took the Instagram account from 13,500 to 118,000 followers and TikTok from 8,000 to 30,500 — owning strategy, editing and posting end to end across both brands.
The lift came from rebuilding hooks around the first three seconds and posting to a schedule the algorithm could rely on.
Campaign work for Billy Beasley and Peak Haven, single cover artwork for UK musician Yungen, plus editing and social management for the Galacticoz and Clean Sheets podcasts.
Most clips lose people before the story starts. I build the first three seconds from whatever moment in your footage actually earns attention, even if it happens forty minutes in, then work backwards from there.
A reel that gets two million views and sells nothing has failed. At LMCT+ the mandate was conversion, so every cut answers a question: what do you want someone to do when this ends, and does the edit push them there?
Posting once a week won't move an account. I've run a team of editors across three continents producing daily short-form that still sounded like one brand, because a system beats a good day every time.
Broadcast credits and campaigns I’m proudest of.
Don’t take my word for it.
praise
next to this file, then list them under screenshots in CONFIG below.
Drop your email and it opens right away.